NZ government backs waist-watcher wines

THE New Zealand government will spend more than $NZ8 million ($A7.26 million) on research to create better wines for those watching their figure.

The Ministry for Primary Industries (MPI) has announced a multimillion-dollar research and development program to create low-calorie, low-alcohol wines dubbed lifestyle wines.

The government will work with industry groups - who will foot about half the bill - to develop tools and techniques to make the wines.

MPI's $NZ8.13m contribution will be spread over seven years.

"We're excited by this program in providing the opportunity for further innovation in the wine industry, and the potential to strengthen New Zealand's reputation as a supplier of some of the world's finest wines," MPI primary growth partnership director Justine Gilliland said.

Labour says the government's cash injection is "drunken spending" on products that are already being sold in the supermarket.

"New Zealand companies have already brought low-alcohol products to market," Labour Primary Industries spokesman Damien O'Connor said.

But New Zealand Wine says the program will allow the the country's wine industry to cash in on the local and international market for lower-calorie, lower-alcohol wine.

It says the program will aim to develop "new, natural techniques for grapevine growth and wine production".

New Zealand Winegrowers chief executive Philip Gregan said demand for lifestyle wines was being driven by women and the health-conscious, particularly in the US and Britain.

He said New Zealand, with its reputation for high-end wines, was in a good position to establish itself as the major supplier of top-quality lifestyle brands.

"These are already well established markets for us, where people, particularly women are making choices not necessarily just based on price," he told AFP.

"We want to take the research and deliver that full New Zealand wine experience, but with lower alcohol and lower calories. We believe it's something that the market wants."

Gregan said the sauvignon blancs and pinot noirs that New Zealand is best known for were a natural fit for the lifestyle market because they were both lighter styles of wine.

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