iPhone set to dominate this year: report

The iPhone is set to dominate Australian smartphone sales over the next 12 months, reports predicts. Source: AAP

APPLE'S iPhone is set to dominate Australian smartphone sales over the next 12 months, a report predicts.

Roy Morgan researchers talked to 1900 people who plan to upgrade their phone in the next 12 months.

Thirty-nine per cent say they plan to get an iPhone.

By comparison, 21 per cent say they will buy a Samsung phone and four per cent say they fancy a HTC.

Just five per cent say they plan to buy a Nokia - worrying news for Microsoft, which this week bought the company's handset business for $A5.6 billion.

George Pesutto, Roy Morgan's head of media and communications, says much of Apple's predicted success can be explained by the "multiplier effect" whereby customers own several Apple devices which all work together and thereby encourage customers to stick with the company.

Two thirds of the respondents who say they will buy a new iPhone already have one.

Pesutto says interest in buying new models might increase in the lead-up to the expected release of new iPhones this month.

Pundits expect the company to unveil two new models on September 10.

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