TV rights for the next two Summer Olympic Games are likely be sold as a bundle, Nine's boss says. Source: AAP
AUSTRALIAN television rights for the next two Summer Olympic Games are likely be sold as a bundle after all three major TV networks failed to bid for the upcoming Rio Games, Nine Network boss Jeff Browne says.
And in the wake of the Socceroos booking a place in the 2014 FIFA World Cup, Mr Browne said Nine would be a serious bidder in future for the broadcast rights for the A-League.
Mr Browne, who is managing director of the Nine Network, said it had been difficult for Nine to finance a bid for the package of the 2014 Sochi Winter Olympics and 2016 Rio Olympic Games.
That was because of a recent restructure of its ownership to resolve the company's debt problems.
"We needed to sort out our rugby league and cricket commitments before we could go there," Mr Browne told a Sydney FC business lunch on Wednesday.
Mr Browne said the International Olympic Committee would announce the location of the next Summer and Winter games in September - with the Summer games to be held in Istanbul, Tokyo or Madrid.
He said he expected the local rights for Rio would be sold with the next two Games events.
"They will sell the next two Summers plus the Winter in between them as a package," he said.
Mr Browne said Tokyo would be a more attractive proposition because of time zone being closer to Australia's.
The TV boss also said Nine would be interested in the broadcast rights for A-League soccer.
"I've been watching football - it wasn't quite right for us this time around because we had to recommit to cricket," he told the Sydney FC audience.
"You've certainly got our attention and next time around I would be knocking on the door and we would have a good look at it.
"If we don't buy it we'll push the others up for you."
SBS secured the free-to-air rights for A-League matches for four years from 2013/14 in a $160 million deal signed in 2012.
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